Web tool for Davao farmers to open

Subscribe Now September 24, 2013 at 08:59am

The city's information and communications technology (ICT) umbrella group hopes to make Davao Region’s farmers more competitive with the establishment of a farm-to-e-market Web portal.

“The farm-to-e-market portal will make the farmers more mobile and better aware of the prevailing prices of agriculture products in the market at any given time,” said Eriberto P. Barriga, Jr., ICT Davao, Inc. executive vice-president.

A related but limited system driven by text messaging was initiated by the city government and Smart Communications, Inc. three years ago.

Former City Agriculture Office chief and now City Councilor Leonardo R. Avila III explained that the city government provided farmers with current prices through text message blasts provided by Smart.

“The farmer is only aware of the current prices of the commodity based on the nearest market, so a farmer in Calinan in Davao does not have any idea as to the current price in Metro Manila markets,” Mr. Avila said.

With the text blast, he said, the farmers became aware of current prices in many locations, giving them a reference when pricing products.

Mr. Barriga said that the new Web portal would improve the system.

The farm-to-e-market Agri-Exchange Online Portal will be launched during the Davao Trade Expo, which will be held on Oct. 17-19 at the SMX Convention Center in Davao.

Smart is the mobile telecoms arm of the Philippine Long Distance Telephone Co. Hastings Holdings, Inc., a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc., has a majority stake in BusinessWorld.

Source: bworldonline.com

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