Davao City set to launch its new tourism brand

Subscribe Now September 15, 2011 at 08:08pm

Davao City is set to launch its tourism brand and logo on September 21 at Grand Men Seng Hotel after it got a positive feedback from Tourism Secretary Ramon Jimenez. City Tourism Officer Jason Magnaye announced during the weekly forum, I-Speak, that the tourism secretary who is also a brand expert found the Davao brand and logo neat and even competitive.

Magnaye said the brand and logo are produced by a team composed of the City Tourism Office, City Information Office, and City Mayor Sara Duterte-Carpio.

“We are keeping the design and other details until September 21 to keep the thrill. But just to talk a little about it, the brand talks about how Davao life is,” he added.

During the brand launch, the unveiling of the new brochure, television commercials, and the new tourism website was also conducted.

The city tourism got media attention after it launched its Davao Punch campaign at the height of the Kadayawan Festival last month.

Magnaye said there are plans of bottling and packaging the popular Davao Punch concoction to further tap the international and domestic market and to establish it as a prime Davao product.

The tourism office is coordinating with the Department of Science and Technology, some food processors, and the Center for Asian Culinary Studies on how to realize this plan.

The official considers the Davao Punch campaign as effective and he hopes to get a similar feedback with the soon to be launched Davao brand and logo.

Source: pia.gov.ph

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