New Davao hotel gains extra edge through design
Subscribe Now May 23, 2013 at 08:29pm
The motto of the midscale brand of the Carlson Rezidor Hotel Group is “Adding Color to Your Life.”
Vivid shades of mint green and mustard yellow pop in the lobby. A rainbow array of gerberas dots the space in white bud vases. In the rooms, the gray is used as a foil to make even more intense the grabbing pockets of color that seem to glow with an energy of their own.
“We use color as an edge to our competitors,” said Simon Barlow, president of the Carlson Rezidor Hotel Group (Asia Pacific), which owns the brand.
Describing the character of the product, he said they are “branded, affordable, value-for-money hotels” given an extra edge through design.
At Park Inn by Radisson Davao, the vital color is amplified by genuine art by Filipino artists supplied by Vita Sarenas of Finale Art File, one of the most important art galleries in the Philippines.
This is art that was not mass-commissioned for the hotel, but was selected from a bonafide gallery’s collection. The works include canvases by Davao’s Kublai and even the avant garde Nilo Ilarde.
The hotel is a property of SM Hotels and Conventions Corp., which partnered with the Carlson group. This is not the first time the SM group has partnered with the Carlson group. In Cebu they have a Radisson Blu, another brand of the hotel.
At the press conference, SM Hotels and Conventions Corp. president Elizabeth Sy explained her company’s niche as that of the urban hotel, which takes advantage of a “synergy of being located next to an SM mall and SMX Convention Center.”
She described the Park Inn brand as a “business hotel with fun and an element of surprise,” in perfect alignment with the SM group’s strategic devotion to creating “affordable luxuruy.”
Future Park Inns by Radisson will rise in Clark, by SM North Edsa in Quezon City, and in Bacolod and Iloilo.
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