A new hotel rises in Davao
Subscribe Now May 31, 2013 at 09:54am
As the number of trade visitors and holiday travelers to the city continues its upward trend, the need for more places that offer exceptional accommodation experience increases.
Carlson Rezidor Hotel Group and SM Hotels and Conventions Corp. are well aware of this fact as the “young engaged partners” open their newest venture in Davao, the Park Inn by Radisson brand. The 3-star hotel, which targets the upper mid-scale segment or those business and leisure travelers seeking accommodation that offers good value for their money, is the first to be established in the Asia Pacific.
“We are pleased to be partnering with SM Group again in establishing this brand in the Philippines and we are confident that Park Inn by Radisson Davao will set a new hospitality benchmark in the growing mid-scale segment in the Philippines,” says Carlson Rezidor Hotel Group president for Asia Pacific Simon Barlow.
“The rosy economic position of your country, bolstered by high population and good government spending on infrastructure was considered prior to introducing Park Inn in the Philippines,” he adds.
The international hotel group and SM Group’s first partnership is the three-year old Radisson Blu, an upscale hotel in Cebu also under the Carlson Rezidor brand.
Convenient and colorful
The 204-room hotel towers next to the newly-opened SM Lanang Premier Mall and SMX Conventional Center, both accessible via a bridge on the second floor.
Just 15 minutes away from Davao International Airport and the city center, Park Inn greets its guests with fresh vibrant colors right away from its lobby up to its rooms.
Emulating its Adding Colors to Life concept, the hotel’s The Living Room, which provides guests a place where they can socialize with friends or enjoy reading book, is no boring lounge filled with comfortable couches in vivid shades of mint green and mustard yellow. While RBG (Restaurant Bar & Grill), the hotel’s modern in-house dining restaurant, is bursting with bold red hues making it more appetizing to partake of a great meal.
Park Inn’s rooms also offer a visual treat with trendy furniture and decors bathed in bright orange, violet, green, and blue colors.
“We use colors as a key differentiator. Other hotel’s decoration is dull, so we want more colors than less,” Barlow explains.
“Adding colors to life approach set us apart from our competitors,” Park Inn by Radisson general manager Geir Sikko supplements.
For the hotel group’s Park Inn brand in the country, they chose the colors in the Philippine flag–red, blue, and yellow.
For businessmen and families
Although primarily marketed as hotel for those in the city for business, Barlow says the hotel is also perfect for friends and families on vacation.
“We make the rooms where family can perfectly stay together. For example, the Standard Room can accommodate a couple, but if they’re traveling with their kid, he can also stay with his parents since there’s an extra bed in every room [in the form of the couch which transforms into a single bed],” says Barlow.
Park Inn’s Standard Room has an electronic safe, hair dryer, tea and coffee provisions, LCD television, and well-appointed work station. While, the Junior Suite, which is double the size of Standard Room, has additional corner room, daily newspaper, living room, mini bar and separate bedroom.
For the middle-class market
To answer the need for more mid-scale accommodations, SM Hotels and Conventions president Elizabeth Sy bares the group’s plan to build four more Park Inn by Radisson hotels this year in Clark, Pampanga, SM North Edsa Complex in Quezon City, Bacolod City, and Iloilo City.
Sy said these hotels would also be built next to an SM Mall and SMX Convention Center.
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