Davao City visitor arrivals breach 1-million

Subscribe Now March 14, 2013 at 09:22pm

Visitors to Davao City for 2012 breached the 1-million level. City Tourism Operations Head Jason Magnaye said visitor arrivals tallied at around 1.075 million. This is a 45% increase from 2011 visitors which numbered 744,000.

Magnaye attributed the surge in visitor arrivals to two factors, on of these is the increase in flight connectivity as several airlines added several connecting destinations to the city.

Among these flights include Davao-Clark, Davao-Kalibo and Davao-Puerto Princesa.

"More flights mean more visitors," Magnaye said.

Another factor is the opening of new tourism attractions such as the SM Lanang Premiere. The opening of convention facilities like the new SMX convention center has also contributed to the increase of visitors particularly those for MICE (Meetings, Incentives, Conventions, Exhibits) related activities.

About 90% of the visitors are domestic in nature while 10% are foreign tourists mostly from South Korea, Japan, Australia and China.

Hotels in Davao City are averaging a 60% occupancy rate, Magnaye said they are expecting hotels to peak this March with the Araw ng Dabaw celebrations.

The City Tourism head said that they are expecting 110,000 to 120,000 visitors this March. The recent 2013 MICE Convention has contributed to the surge of visitors for March. Last March 2012 there were about 95,000 visitors recorded.

Magnaye said the holding of the MICE Convention in the City could have a tremendous impact as far as promoting Davao City as a destination for MICE.

He said that half of the 600 delegates are key decision-makers for future events and conventions, their pleasant stay in the city could help influence a number of events to be held here.

Magnaye said the success of the MICE Con could spur more MICE events like conventions to be held in the City. In 2012, about 30 MICE events were held in the city, this year they are expecting about 50 events.

The City Tourism head said that increase tourists brings much economic benefits to the City, he said that a 20,000 increase in visitors in the month of March could bring in an additional P1-billion in economic revenues.

Source: pia.gov.ph



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