Insurer eyes Mindanao market

Subscribe Now June 22, 2014 at 09:41am

Medical and travel insurer Blue Cross is set to expand operations in Mindanao, riding on the record of the top 12 insurance companies in the Philippines.

Solon Luminaria, the company’s regional head for the Visayas and Mindanao, said it would launch operations this week in the cities of Davao and Butuan, with fresh recruits of agents and referrals of corporate clients.

He said the Blue Cross aims to grab a foothold in major cities of Mindanao.

While the company is into medical insurance, he said the business was “more than the usual health maintenance organization.”

The medical and travel insurer also caters to elderly.

He said it has tied up with the US insurer, Assist, for its overseas medical coverage, as well as for those availing of the travel insurance.

The Blue Cross company has been operating in the Philippines since 1949, with a current clientele of 2,000 corporations and individuals.

“We are the only company with the highest coverage reaching $2 million in premium coverage,” he said.

“But while perceptions say that we cater to the high-end market, we have products that can be affordable even to the low-income individuals, including drivers,” he added.


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