Boosting Philippines-Korea tourism ties

Subscribe Now June 24, 2013 at 08:17am

The Philippines participates in key international travel and tourism events in principal source markets. Its latest tourism event was in Seoul, South Korea, where Davao City took center stage during the 26th Korea World Tourism Fair (KOTFA) 2013 held on May 30-June 2, 2013.

The Philippines was cited for “Best in Booth Operations” and “Best in Folkloric Performance” for indigenous music, dances, and songs. Another activity – Philippine Food Festival – ongoing in Seoul up to June 30, 2013, is featuring Davao cuisine and culture.

KOTFA 2013 is South Korea’s largest travel fair held annually in Seoul, participated in by over 100,000 travel industry professionals and buyers, including airline companies, hotel and travel agencies, from 60 countries. The fair covers both trade and consumer sectors where prospective Korean tourists are expected to choose the destinations they will be travelling to, based on packages and services presented during the event. The Philippines made it to the lists of best and top destinations by prestigious international travel and online magazines.

Koreans are looking at Davao for their golf, beach, honeymoon packages, and incentive travels on top of the English as a Secondary Language Learning (ESL) Program. Davao is a bustling center of business, education, and finance in Mindanao. Department of Tourism (DOT) data show that South Korea was the leading visitor market, registering a high of 1,031,454 visitors to he Philippines in 2012. DOT welcomed its one-millionth Korean tourist to the Philippines on December 27, 2012. From January to March 2013, South Korean arrivals reach 328,454. In the Davao Region, the Koreans were the third biggest foreign arrivals in 2012, with 7,983 tourists. The DOT is positioning Davao for the growing Korean tourist market.

On top of the KOTFA and Philippine Food Festival exposures of Davao, the DOT Airports Route Development Team met with local airline executives in Korea, as well as executives of South Korean airlines, to discuss the possibility of establishing direct flights between Davao and Korea.

Welcome and congratulate the Department of Tourism, led by Secretary Ramon R. Jimenez Jr., Undersecretary for Tourism Planning and Promotions Daniel G. Corpuz, Undersecretary for Tourism Regulation, Coordination and Resource Generation Atty. Maria Victoria V. Jasmin, Undersecretary for Office of Special Concerns and Legislative Liaison Office Ma. Theresa I. Martinez, and assistant Secretary for International Tourism Promotions Benito C. Bengzon Jr., and other Officers, for the collective efforts to sustain the growth of the Philippine tourism sector, making it a factor for livelihood and job generation in the Republic of the Philippines. CONGRATULATIONS AND MABUHAY!


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