City tourism: No control over international travel bans
July 15, 2014 at 08:49am
"It is a continuous effort from our side, especially in the private sectors in making sure and showcasing the city that it is still business as usual," said Lisette Marques, CTO officer-in-charge.
Marques, speaking at the Kapehan Sa Davao, said delegates from the city are already on their way to Singapore for the Davao Cultural Festival that will show the culinary side of Davao and also showcase the culture of the Indigenous People (IP).
"We know kasi that Singapore is a hub. Aside from a business hub, it is also an Asian hub because it is a hub for several airlines and it (airlines) passes through Singapore so it is also a strategic time for us to market there," she said.
"We're hoping that with this second travel mission to Singapore it will also help the tourism industry to uplift the travel advisories," Marques added.
Singapore, according to her, is ranked seven out of the top ten market countries that Davao has.
Meanwhile, Marques, being a part of the Publicity and Promotions Committee of the Kadayawan Execom, said they already laid out their media plan that will help market the upcoming Festival.
"It is quite challenging because Kadayawan is not a religious festival compared to the festivals that we have all over the country like Sinulog, Ati-atihan and Dinagyang which are all based on Religion," she said.
Marques also added that they hope for the approval of their media plan by the Execom.
Source: sunstar.com.ph
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