Tata Motors sets monthly vehicle sales target in Davao

Subscribe Now January 06, 2015 at 04:44pm

Pilipinas Taj Autogroup, Inc., the Philippine distributor of Indian car maker Tata Motors Limited, hopes to sell at least 30 vehicles a month, targeting mainly small and medium-sized businesses in Davao as well as government agencies.

The city government, for one, is to take delivery of 120 vehicles over a six-month period, according to Dr. Dave Ross F. Bonifacio, chair of Davao Bonifacio Motors, Inc., the local distributor tapped by Taj Autogroup for its Davao operations.

Mr. Bonifacio did not say how much was the cost of that contract with the local government but Tata’s fuel-efficient vehicles are within a P550,000 to P750,000 price range.

The target sales volume is based on records of the Land Transportation Office and the Land Transportation Franchising and Regulatory Board.

“We foresee the city to absorb our monthly inventory,” Taj Autogroup General Manager Nicky O. Mariano told BusinessWorld when he was recently in town to lead the inauguration of the local dealer’s redesigned showroom.

Mr. Mariano said Tata Motors is selling nine models in Davao -- a mix of those designed for paved city roads and those for rough roads.

“We have pickups that are ideal for roads that are not fully developed,” said Mr. Mariano.

He added that Tata Motors’ models fit the logistical needs of small and medium enterprises.

“We are looking at buyers (as niche market) who want affordable vehicles that are reliable,” Mr. Mariano said, noting that Davao is one of the biggest vehicle markets in Mindanao.

Mr. Bonifacio, whose company is one of the oldest vehicle distributors in the city, said the dealership is also expanding to cover the market in the northern part of Mindanao. He did not give a timetable for the expansion but Taj Autogroup already announced as early as last year a plan to open a showroom in Cagayan de Oro City.

Davao Bonifacio Motors and Taj Autogroup started discussing the distribution partnership in 2013 and signed the agreement in the last quarter of 2014.

Tata Motors is considered the biggest automaker in India, with subsidiaries in UK and parts of Asia.

Source: bworldonline.com

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