ALI invests in Davao hotel

Subscribe Now January 20, 2011 at 08:09pm

Property giant Ayala Land Inc. is investing in a new 148-room boutique hotel property in Davao City, a center of trade and industry in southern Mindanao, to expand its interest in Philippine tourism. The new hotel—envisioned to redefine the hospitality industry in this booming metropolis by providing “cozy” and “stylish” setting when it opens in mid-2012—is a joint venture between ALI’s subsidiary Ayala Hotels and Resorts Corp. (AHRC) and leading Mindanao business group Anflo Management and Investment Corp. (Anflocor).

The nine-story hotel project in Davao is the second in a series of hotel properties in key cities of the Philippines that will be operated by the Ayala Land group. It is part of a 10-hectare mixed-use development Abreeza—likewise a partnership between ALI and Anflocor—which includes a mall, an office facility designed for business process outsourcing (BPO) firms and traditional offices and subsequently a residential tower.

“Through this project in Davao City, we hope to offer a new alternative to travelers that put together style, location, comfort and good prices in one package,” AHRC vice president and group head Junie Jalandoni said in a statement.

Easy accessibility to restaurants and shops, offices and residences of the Abreeza complex is among the new hotel’s main attractions.

At the ground breaking of the new hotel, Anflocor president Alex Valoria noted that visitor arrivals in Davao City had been steadily growing. He added that a number of BPO firms were scheduled to begin operations in the metropolis, which is on top of the Business Processing Association of the Philippines’ “Next Wave” cities list for the continuously expanding BPO sector.

“Like Metro Manila and Cebu, Davao needs more hotels to serve the increasing number of tourists and business travelers. We wish to support the city’s growth by providing visitors key amenities such as hotels that provide the quality they seek at the price level they most appreciate,” Valoria said.

Eileen Escobido, the hotel project manager, said the new hotel would cater to a growing market of travelers who are exposed to global standards but at the same time want best values for their money.

“We’re realizing that more travelers put a great premium on accessibility, style and getting their money’s worth,” she said.

The first of ALI’s chain of boutique hotels will rise in Bonifacio Global City, also in 2012. Other hotel projects are slated to rise in Cagayan de Oro, Alabang and Quezon City.

Source: inquirer.net



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