Microsoft Philippines launches expansion program

Subscribe Now February 03, 2012 at 10:11am

MICROSOFT Philippines launched Wednesday its Geo Expansion Program (GEP) in Davao City that will give businesses not only in the metropolis but in the entire Davao Region the opportunity to utilize the best Microsoft technology innovations. Under the GEP and following the software company's theme, "Abante Davao 2012: Innovations for a More Competitive Business Environment," small and medium-sized businesses (SMBs) will be empowered as they can now avail of the latest technologies for them to serve their customers more effectively.

For this expansion plan, the first outside of Manila, Microsoft tapped the services of Wordtext Systems Inc. (WSI) as its official market development partner (MDP).

As an MDP, WSI is investing in dedicated sales and technical resources to expand coverage and better address the needs of the SMBs.

Bernadette L. Nacario, Microsoft Philippines' director for Small and Midmarket Solutions and Partners, selecting a partner for the program was a tedious process, but they concluded to appoint WSI because of its dedication and capability to do the job for them.

"They are willing to invest with us," Nacario said during a media briefing at the Marco Polo Hotel Davao Wednesday afternoon.

Recognizing that technology is the catalyst to help SMBs serve their customers effectively, Microsoft's partners are helping these organizations accelerate modernization through a flexible set of solutions that meet more stringent security, reliability and regulatory needs of SMBs, which have changed through time.

"WSI and Microsoft are moving towards the same direction. Our partnership is very important for us to achieve our goals," WSI president Juan Chua said in a statement.

"Like Microsoft, we can provide our customers with technologies that can help them best maximize their full potential," Chua added.

Under the program, Microsoft will also be organizing more marketing activities like technology updates and road shows to educate clients on the new products lined up by Microsoft.

"At Microsoft, we recognize the value that small and medium-sized businesses bring to the local economy, and our goal is to empower them to thrive and grow," said John Bessey, managing director of Microsoft Philippines, the local subsidiary of Microsoft Corporation.

"Through the Geo Expansion Program, Microsoft recognizes the hard work that its partners are putting in to ensure the delivery of quality service to Microsoft customers. SMBs are the lifeblood of the lifeblood of the economy because they are nimble, innovative and connected to the customer value," added Nacario.

After Davao City, Microsoft will also launch the GEP in Cebu and Iloilo.


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